Email Marketing Course

The topics covered by this Email Marketing Training Course include:

Introduction to Email marketing

• Email marketing
• The HTML vs Text email debate
• Why dialogue is so essential

Before the inbox - SPAM and permission-based marketing

• Factors affecting deliverability
• Legislation awareness including CANSPAM
• Best practices to evade junk filters

Building and maintaining an opt-in list

• Opt-in marketing 101
• Segmentation and targeting
• Subscription tactics for site

In the inbox - Crafting Campaign for ROI

• Planning your campaign
• Know audience
• Getting the right frequency
• Using dynamic content and wildcards
• Email’s next generation

HTML design basics – email designing

• Test, test, test
• Layout for campaign
• Importance of the text version

Real-world examples

• Examples of bulletproof email design
• Examples of multichannel email campaigns

Advance methods of email marketing

• Introduction to A/B testing
• Use of landing pages for super targeting
• Social media and email

Email marketing tools

• Tools used for designing, testing and delivering your campaigns

Email Marketing Resources worth reading

• Resources to bookmark and frequent for email marketing best practices