Course Introduction

The Social Media Masterclass Training course provides a thorough understanding of the essentials of social media, benefits of using social media and effective social media platforms to grow your business. The course enables the delegates to design an action plan that combines the key social media networks and also monitor the success of their social media campaigns. The training course provides delegates with the basics of social media to advanced social media strategy including advertisements and campaigns. Effectively use social media to tell your story more creatively, increase your reach and improve engagement with your posts. During the course, the delegates will learn how to use key social media platforms including LinkedIn, Facebook and Twitter, create social media policy and strategy, how to start using social media for business, ways to deal with negative social media, analytical and measurement tools for social media and much more.

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What's Included

Find out what's included in the training programme.

Course Content

Introduction

  • What is social media?
  • Why use Social Media?
  • The power of social proof
  • Drawbacks of Social Media

Social Media for Business

  • How social media relates to your business
  • Social media facts
  • Find social media opportunities and threats
  • Identify the target audience are and how to target them

Social Media Strategy

  • Setting your goals
  • Why SEO relates to social media
  • Getting started with your social media strategy
  • Developing your brand tone of voice
  • Speaking the language that your audience needs

Social Media Platforms

  • Describe the most popular platforms: Facebook, Twitter & LinkedIn
  • How to use each interface
  • Dos and Don’ts Social media best practices
  • How to set up your business social media profiles
  • An introduction to visual social media platforms: Instagram, Pinterest & YouTube
  • Explain what platform works for different types of businesses

Content Creation

  • Introduction to creating engaging content
  • Case Studies of successful social media campaigns
  • Ways to attract the right audience
  • Describe the content creation fundamentals
  • Create engaging and shareable content

Blogging

  • Why to blog and maximise your blog for search
  • Understanding the influential bloggers
  • Guest blogging and commenting
  • Using graphics and images

Facebook

  • Comparing profiles, groups and pages
  • Creating a page
  • Making the most of timeline
  • Promoted Posts & Ads on Facebook

Twitter

  • Understanding Twitter jargon
  • Using retweets, hashtags and lists
  • How to get the best out of Twitter
  • Adding a Twitter widget on your site/blog
  • Tools to make Twitter easier
  • Finding people with influence
  • Customising your Twitter background

Google+

  • Setting up your profile and business page
  • Using Circles
  • +1’s – what they mean for SEO

LinkedIn

  • Enhancing your profile
  • Building connections and recommendations
  • Using groups and answers to drive traffic

Advanced Strategy

  • Trends and keyword research
  • Building your brand image
  • Brand consistency
  • Execution of strategy
  • Tools and tactics to improve engagement

Monitoring and Measurement

  • Google Analytics
  • Understanding ROI from social media
  • Monitoring and Analytics tools

 

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Delivery Methods

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Social Media Masterclass Enquiry

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Reach us at 0800 781 0626 or info@datrixtraining.com for more information.

Course Schedule

Select Your Location

Northampton from £1895
Leeds from £874
Virtual from £874
Preston from £1895
Liverpool from £874
Crewe from £1895
Manchester from £874
Sheffield from £874
London from £874
Newcastle from £874

FAQs

Who should attend Social Media Masterclass Training course?

The course is designed for anyone who already has an existing social media presence and wants to connect their business to the exciting world of social media. The Masterclass course is also beneficial for:

  • Entrepreneur and Business Owner
  • Public Affairs Officer
  • Public Relations
  • Social Media Copywriter
  • Social Media Marketing Manager

What are the Pre Requisites for this Social Media Masterclass training course?

The delegates must set up or have access to LinkedIn, Google+, Twitter, Facebook and Pinterest accounts.

What are key objectives of the course?

  • Understand the core social media platforms
  • Learn how to use the right social media tools for your audience
  • Ideas for writing better copy and creating more engaging content
  • Explore the latest tools to measure your online marketing efforts

What are the benefits of the course?

  • Develop a creative theme using customer insight and integrating social media channels
  • Enhance your existing knowledge of working with the social channels
  • Effectively implement social media strategies and create marketing campaigns

What is the experience of the instructor(s) delivering Social Media Training course?

We have a team of highly qualified instructors who have many years of experience in their respective domains.

What time shall I arrive at the venue?

The course will start at 9 am and finish at 5 pm

How can I book the course?

Please Call or Email us on 0800 781 0626 or info@datrixtraining.com. We will get you booked once you tell your availability.