Course Introduction

Datrix Training’s Google Analytics Masterclass course provides delegates with the knowledge and skills required to build a solid foundation in Google Analytics. During the course, the delegates will learn how to extract valuable information from Google Analytics including the number of people visiting the website, time for which they stayed on the website and what they visit whilst on the website. With this, the delegates can decide what to do with the discovered information to assure that the factors that attract audience continue to be prominent. Moreover, the delegates will learn how to collect, store and present the data effectively.


What's Included

Find out what's included in the training programme.

Course Content

Overview of Google Analytics

  • Explain Google Analytics
  • The interface of Google Analytics

Essentials of Google Analytics

  • Working process of Google Analytics
  • How to create an account for Google Analytics
  • Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

  • Understanding of accounts & profile administration
  • How to make notes in Analytics Data
  • Select and Compare data ranges
  • Navigate the reports and the Data Over Time Chart

How Google Analytics Works

  • JavaScript, cookies and GIF requests
  • Differences from log-based tools
  • Security, privacy and reliability

Report Preparations in Google Analytics

  • Explain eminent ways to view data
  • Navigate the data with site usage, goals and e-commerce metrics
  • Explain the data with inline and advanced filters

Sharing Options in Google Analytics

  • Explain the options of Google Analytics
  • Management of user accounts and their profiles
  • Reports of E-mailing

Reports in Google Analytics

  • Understand who is visiting a website
  • Location and geographic information
  • Differentiate new users and returning users
  • How to arrange data by browser capabilities
  • Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

  • Direct, referring and search traffic
  • Identifying involved users
  • Social media traffic sources
  • How to introduce campaign tracking?
  • How to track offline campaigns?

Conversions in Google Analytics

  • Goal setup
  • Goal examples
  • E-commerce reports
  • Visualizing funnels with Goal Flow

Content Reports in Google Analytics

  • Evaluate top content by metrics
  • Event tracking and AdSense
  • Pages and Landing Pages
  • Site Search Reports
  • Configuring Site Search

Delivery Methods


Google Analytics Masterclass Enquiry

Enquire Now

----- OR -------

Reach us at 44 161 768 4797 or for more information.

Course Schedule

Select Your Location

Northampton from £3294
Virtual from £984
Leeds from £3294
Liverpool from £3294
Newcastle from £3294
Manchester from £3294
Chorley from £3294
Sheffield from £3294
Preston from £3294
London from £3294


What will you learn? 

Upon successful completion of the course, the delegates will be able to:

  • Review the Google Analytics’ key metrics and reporting options
  • Add context to the reporting by making use of objectives, events and e-commerce tracking
  • Get feedback on your projects by working with leading industry experts
  • Learn how to develop a strong foundation in Google Analytics
  • Successfully set up a GA account
  • Monitor and evaluate the traffic of the website
  • Formulate a digital marketing plan
  • Prepare improved e-commerce report
  • Understand, implement and segment concepts and terminologies of Google Analytics
  • Check the quality of expenditure on a digital marketing plan
  • Go through the concepts of clicks, location, landing page effectiveness, KPIs etc.

Who should attend this course?

Google Analytics Training course is ideal for professionals who are involved in website marketing roles and wish to enhance the performance of their website using Google Analytics.

What are the prerequisites for attending this course?

There are no prerequisites for this course.

What is the experience of the trainer(s) delivering my course?

All of our instructors at Datrix are accredited and experienced.

What time shall I arrive at the venue?

Please arrive the venue at 08:45 am.

How can I find more information about this course?

For more information, please contact us on 0800 781 0626 or send us an e-mail on