Course Introduction

Email Marketing Training course aims to teach the details of email marketing and how to market a business through email marketing. Email Marketing Training is a 1-day course with advanced techniques for targeting, segmenting and integration. Delegates will learn how to deliver high-impact permission-based email marketing campaigns that will get desired results. Email marketing involves sending marketing messages using email. These commercial messages are sent through advertisements, requests for business and sales.

Email marketing training under Datrix will enhance the knowledge regarding various best practices for evading junk filters. Delegates will become experts in setting up Email Delivery Infrastructure. This course emphasis on generating a higher number of email subscribers and detailed knowledge of various rules and regulations of email.  After attending this course, the delegates will understand why email marketing is essential for digital marketers.

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What's Included

Find out what's included in the training programme.

Course Content

The topics covered by this Email Marketing Training Course include:

Introduction to Email marketing

  • Email marketing
  • The HTML vs Text email debate
  • Why dialogue is so essential

Before the inbox - SPAM and permission-based marketing

  • Factors affecting deliverability
  • Legislation awareness including CANSPAM
  • Best practices to evade junk filters

Building and maintaining an opt-in list

  • Opt-in marketing 101
  • Segmentation and targeting
  • Subscription tactics for site

In the inbox - Crafting Campaign for ROI

  • Planning your campaign
  • Know audience
  • Getting the right frequency
  • Using dynamic content and wildcards
  • Email’s next generation

HTML design basics – email designing

  • Test, test, test
  • Layout for campaign
  • Importance of the text version

Real-world examples

  • Examples of bulletproof email design
  • Examples of multichannel email campaigns

Advance methods of email marketing

  • Introduction to A/B testing
  • Use of landing pages for super targeting
  • Social media and email

Email marketing tools

  • Tools used for designing, testing and delivering your campaigns

Email Marketing Resources worth reading

  • Resources to bookmark and frequent for email marketing best practices
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Delivery Methods

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Email Marketing Training Enquiry

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Reach us at 0161 820 9111 or info@datrixtraining.com for more information.

Course Schedule

Select Your Location

Northampton from £1644
Leeds from £874
Virtual from £874
Manchester from £874
Chorley from £1644
Preston from £1644
London from £874
Crewe from £1644
Sheffield from £874
Newcastle from £874

FAQs

What are the Pre-Requisites of this Email Marketing Training course?

There are no pre-requisites for attending Email Marketing Training Course.

Who should attend this course?

Following persons can attend this Email marketing training course:

  • Individuals who have limited experience in email marketing
  • Business owners who want to leverage email as a marketing tool
  • Team members who are managing marketing campaigns
  • Marketing professionals who want more sales and conversions
  • Advertising professionals and freelancers
  • Entrepreneurs aspiring to run an online business

What are the key highlights of Email marketing training course?

The main highlights of this course are:

  • Text email debate
  • HTML design basics
  • Avoiding junk filters
  • Segmentation and targeting
  • Overview of A/B testing

Why should you learn this course?

This email marketing training course will enhance your knowledge about effective email marketing campaign. You will understand how to build customer loyalty, trust in a company and create brand awareness. This email marketing training certification demonstrates that you can create a personalised direct email marketing campaigns to make ROI.

How can you find additional information regarding this course?

To know more information regarding Email marketing training course, you can contact us on 0800 781 0626, or you can drop us an e-mail on info@datrixtraining.com